Our CEO, Helen Hammond, has been appointed as one of the judges for the Global Women in Marketing Awards. She explains more…
“Part of being a judge for these awards is looking out for people changing the world of marketing – those willing to look at things in a new and innovative way. More than a decade ago – when I first became involved with the Awards – I set up one of the first virtual marketing agencies, centred around a flexible network of professionals. In this year’s launch publicity I was was asked to share my thoughts on how I’ve seen the trend towards flexible workplaces and virtual spaces helping women marketers balance the commitments of the home and work life, especially in the professional services sector. I’d be interested to hear your views, too…
“I think flexible and virtual working has helped ALL good marketers that want it, not just females. It has allowed professionals to move from an ‘hours present’ culture – that was far easier for men to succeed in – to a universal meritocracy. I think, over the eleven years or more I’ve been championing this, there has been a real awakening as to whether sacrificing one’s life to be ‘at the coalface’ for 15 or so hours a day actually delivers organisational value.
“Of course there is no denying that this shift has benefited females the most – many of whom would have stepped out of the workplace entirely had this not happened. Rather than feeling they have to choose between career or family (or indeed not having children but wanting a different lifestyle), flexible and virtual working has kept great, inspirational people in the workforce and helped them to flourish professionally and personally – and this has benefited organisations as well.
“But it goes further. In professional services in particular this has driven a shift from marketeers being ‘good all rounders’ to their having niche specialism. The growing acceptance of flexible and virtual working has allowed more females to stay in the workplace, to progress to this senior, niche expertise. I think this has helped marketing, as a discipline, to be viewed as a credible professional field with different skills required for each area within it – and it’s helped organisations to see the value of having the best people delivering it.”
The 9th Annual Global Women in Marketing Awards
The 9th annual Women in Marketing Awards recognises and celebrates the achievements of women in the marketing, advertising and communications fields around the globe.
This year there are an unprecedented 13 Award categories including two new categories for 2019: Best Marketing Leader in Creating Change in Health & Wellness Award and Health and Wellness Public Campaign Award.
The awards ceremony will be hosted by Tamara Gillan, Founder & CEO Cherry London.
All winners of the 2019 WiM Awards will receive the much coveted Swarovski crystal award.
Don’t delay, submit your entry today
Deadline: Midnight 10th September 2019.