by Helen Hammond | Mar 9, 2020 | Client & Customer Relationships, Content & Communication, Growth & Change, Professional Services
We’re going to let you into a secret. What’s the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup… it’s the irony of the situation. In a profession that is so often evidence-based, you don’t have to...
by Helen Hammond | Mar 4, 2020 | Growth & Change, Professional Services, Strategy & Planning
There are three big areas of disconnect, when it comes to talking to clients (and particularly those in the legal sector) about responsibility and how it fits into strategic planning and marketing. First, when you say “responsibility” most people think solely about...
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