by Helen Foord | Feb 12, 2021 | Growth & Change, Professional Services, Strategy & Planning
So, we’ve covered the ‘why bother’ and we’ve covered Clarity of Purpose, Stakeholder Analysis and Competitor Analysis. You might feel that this is enough to be going on with for now, but there is one massive area that we think you should include in your Marketing...
by Helen Foord | Feb 12, 2021 | Client & Customer Relationships, Growth & Change, Professional Services, Strategy & Planning
In the last article we set out a case for why audits aren’t just for larger firms, and we set out the many areas of investigation you could do that relate to Clarity of Purpose. In this article we’re going to look at two biggies… Stakeholder Analysis and Competitor...
by Helen Foord | Feb 12, 2021 | Growth & Change, Professional Services, Strategy & Planning
A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...
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