by ELE Global | Apr 14, 2021 | Client & Customer Relationships, Professional Services
Every day we get emails sharing content and thought-leadership. A lot of the time we mark them as ‘to be read at a later date’. When the wonderful people at Right Hat, a US-based marketing agency specialising in legal and professional services emailed us, however, we...
by ELE Global | Mar 11, 2021 | Client & Customer Relationships, Content & Communication, Professional Services
In the professional services thought-leadership world there is one name that stands out time and time again, and that’s Grist. So, that’s why I jumped at the chance to attend their online presentation of their Value of B2B thought-leadership survey. This was conducted...
by ELE Global | Feb 12, 2021 | Client & Customer Relationships, Growth & Change, Professional Services, Strategy & Planning
In the last article we set out a case for why audits aren’t just for larger firms, and we set out the many areas of investigation you could do that relate to Clarity of Purpose. In this article we’re going to look at two biggies… Stakeholder Analysis and Competitor...
by ELE Global | Jan 29, 2021 | Client & Customer Relationships, Content & Communication, CSR, Responsibility & Purpose, Growth & Change, Professional Services, Strategy & Planning
Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...
by ELE Global | Dec 10, 2020 | Client & Customer Relationships, Content & Communication, CSR, Responsibility & Purpose, ELE Global news, Growth & Change, Professional Services, Strategy & Planning
There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...
by ELE Global | Jul 12, 2020 | Client & Customer Relationships, CSR, Responsibility & Purpose, Professional Services
Trust. A little word for a huge concept. A commodity that, in life as well as in business, is one of the hardest to earn but the easiest to lose. It can be argued to be the foundation of every successful business, because whether you are providing world class legal...
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