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Look outside your industry – seeking inspiration for marketing and business development

Look outside your industry – seeking inspiration for marketing and business development

Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...
What will 2021 bring for professional services marketing?

What will 2021 bring for professional services marketing?

There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...