by Helen Hammond | Jul 12, 2020 | Client & Customer Relationships, CSR, Responsibility & Purpose, Professional Services
Trust. A little word for a huge concept. A commodity that, in life as well as in business, is one of the hardest to earn but the easiest to lose. It can be argued to be the foundation of every successful business, because whether you are providing world class legal...
by Helen Hammond | Mar 9, 2020 | Client & Customer Relationships, Content & Communication, Growth & Change, Professional Services
We’re going to let you into a secret. What’s the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup… it’s the irony of the situation. In a profession that is so often evidence-based, you don’t have to...
by Helen Hammond | Feb 10, 2020 | Client & Customer Relationships, Content & Communication, Professional Services
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running – knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read...
by Helen Hammond | Sep 29, 2019 | Client & Customer Relationships, Growth & Change, Professional Services
How well is your chatbot performing? Don’t know? Not sure whether you even have one? Worried that you might have one that you don’t know about, or that you don’t want? Worried that you want one and haven’t got one? Worried that when you leave the office at night your...
by Helen Hammond | Aug 12, 2019 | Client & Customer Relationships, Professional Services
In April 2019 Lexis Nexis published a report entitled ‘Client Experience – the new differentiator for law firms’. It opened with the following: The marketplace for top 50 law firms in the United Kingdom continues to be challenging. What is it about the legal...
by Helen Hammond | Jul 31, 2019 | Client & Customer Relationships, Growth & Change, Professional Services, Strategy & Planning
In the last article we looked at the structure of your marketing – think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...
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