by Helen Hammond | Mar 9, 2020 | Client & Customer Relationships, Content & Communication, Growth & Change, Professional Services
We’re going to let you into a secret. What’s the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup… it’s the irony of the situation. In a profession that is so often evidence-based, you don’t have to...
by Helen Hammond | Mar 4, 2020 | Growth & Change, Professional Services, Strategy & Planning
There are three big areas of disconnect, when it comes to talking to clients (and particularly those in the legal sector) about responsibility and how it fits into strategic planning and marketing. First, when you say “responsibility” most people think solely about...
by Helen Hammond | Feb 10, 2020 | Client & Customer Relationships, Content & Communication, Professional Services
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running – knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read...
by Helen Hammond | Feb 5, 2020 | Content & Communication, Professional Services
A while ago we wrote a series of articles about PR and thought leadership, and started with the paragraph: You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some...
by Helen Hammond | Feb 2, 2020 | Content & Communication, Professional Services
We were recently asked, by some barristers, why they should bother with the directories this year… Frankly, we’re asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form)...
by Helen Hammond | Jan 27, 2020 | Growth & Change, Professional Services, Strategy & Planning
It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or business...
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