by Helen Hammond | Aug 6, 2020 | Growth & Change, Professional Services
COVID-19 has changed the world. The pandemic and the associated lockdowns have not merely curtailed the normal life we knew. In some cases they have swept it away entirely. There have been practical issues such as getting used to video conferencing platforms, figuring...
by Helen Hammond | Jul 12, 2020 | Client & Customer Relationships, Professional Services
Trust. A little word for a huge concept. A commodity that, in life as well as in business, is one of the hardest to earn but the easiest to lose. It can be argued to be the foundation of every successful business, because whether you are providing world class legal...
by Helen Hammond | Mar 9, 2020 | Client & Customer Relationships, Content & Communication, Growth & Change, Professional Services
We’re going to let you into a secret. What’s the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup… it’s the irony of the situation. In a profession that is so often evidence-based, you don’t have to...
by Helen Hammond | Mar 4, 2020 | Growth & Change, Professional Services, Strategy & Planning
There are three big areas of disconnect, when it comes to talking to clients (and particularly those in the legal sector) about responsibility and how it fits into strategic planning and marketing. First, when you say “responsibility” most people think solely about...
by Helen Hammond | Feb 10, 2020 | Client & Customer Relationships, Content & Communication, Professional Services
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running – knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read...
by Helen Hammond | Feb 5, 2020 | Content & Communication, Professional Services
A while ago we wrote a series of articles about PR and thought leadership, and started with the paragraph: You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some...
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