by Helen Hammond | Feb 10, 2020 | Client & Customer Relationships, Content & Communication, Professional Services
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running – knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read...
by Helen Hammond | Feb 5, 2020 | Content & Communication, Professional Services
A while ago we wrote a series of articles about PR and thought leadership, and started with the paragraph: You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some...
by Helen Hammond | Feb 2, 2020 | Content & Communication, Professional Services
We were recently asked, by some barristers, why they should bother with the directories this year… Frankly, we’re asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form)...
by Helen Hammond | Jan 27, 2020 | Growth & Change, Professional Services, Strategy & Planning
It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or business...
by Helen Hammond | Oct 1, 2019 | Content & Communication, Professional Services
We all know the theory about the rewards a law firm gains through having content on a blog that people want to read. It demonstrates your expertise, makes you look like real people, Google rankings improve and new clients are attracted. Easy. Well, no, not really. In...
by Helen Hammond | Sep 29, 2019 | Client & Customer Relationships, Growth & Change, Professional Services
How well is your chatbot performing? Don’t know? Not sure whether you even have one? Worried that you might have one that you don’t know about, or that you don’t want? Worried that you want one and haven’t got one? Worried that when you leave the office at night your...
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