by Helen Hammond | Mar 4, 2020 | Growth & Change, Professional Services, Strategy & Planning
There are three big areas of disconnect, when it comes to talking to clients (and particularly those in the legal sector) about responsibility and how it fits into strategic planning and marketing. First, when you say “responsibility” most people think solely about...
by Helen Hammond | Jan 27, 2020 | Growth & Change, Professional Services, Strategy & Planning
It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or business...
by Helen Hammond | Jul 31, 2019 | Growth & Change, Professional Services, Strategy & Planning
The temptation at the end of a review process is to write all the findings up into a massive report – and to be honest, sometimes you need to do that. Providing the evidence to support any recommendations is essential… but you do need to make the recommendations...
by Helen Hammond | Jul 31, 2019 | Growth & Change, Professional Services, Strategy & Planning
We’ve talked about governance and planning already… indeed, getting this right is like the foundations and frame of any secure building. And, to continue this analogy, financial matters are rather like the roof that sits over everything. In this article we look at...
by Helen Hammond | Jul 31, 2019 | Growth & Change, Professional Services, Strategy & Planning
So… we’ve worked out the frame and foundations (clarity & governance), we’ve looked at the people, and now it’s time to consider what’s going on outside… who are your key competitors, how do they perform against your strategic objectives (ie. how do they...
by Helen Hammond | Jul 31, 2019 | Client & Customer Relationships, Growth & Change, Professional Services, Strategy & Planning
In the last article we looked at the structure of your marketing – think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...
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