by ELE Global | Mar 8, 2021 | Professional Services, Strategy & Planning
You’d be amazed the number of times we’ve heard people ask “is it really worth it…” in relation to social media. That’s why our Digital Marketing Audit has become one of the most popular audits that we do. It helps firms to work out what isn’t working so well, how...
by ELE Global | Mar 8, 2021 | CSR, Responsibility & Purpose, Professional Services, Strategy & Planning
We’ve talked a lot about the Marketing & Business Development audits we do for firms and chambers, as well as how to deliver one yourself. In fact, there’s an article that we’ve written in the March 2021 edition of PM Forum magazine that takes you through it...
by ELE Global | Mar 8, 2021 | Growth & Change, Professional Services, Strategy & Planning
This article was first published in the March 2021 edition of PM Forum Magazine. Do you think 2020 presented a ‘reset’ for how commercial decisions are made? With careful analysis, consideration and recommendations, Helen Foord believes that marketers are perfectly...
by ELE Global | Feb 12, 2021 | Growth & Change, Professional Services, Strategy & Planning
So, we’ve covered the ‘why bother’ and we’ve covered Clarity of Purpose, Stakeholder Analysis and Competitor Analysis. You might feel that this is enough to be going on with for now, but there is one massive area that we think you should include in your Marketing...
by ELE Global | Feb 12, 2021 | Client & Customer Relationships, Growth & Change, Professional Services, Strategy & Planning
In the last article we set out a case for why audits aren’t just for larger firms, and we set out the many areas of investigation you could do that relate to Clarity of Purpose. In this article we’re going to look at two biggies… Stakeholder Analysis and Competitor...
by ELE Global | Feb 12, 2021 | Growth & Change, Professional Services, Strategy & Planning
A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...
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