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Is client experience really a new differentiator?
In April 2019 Lexis Nexis published a report entitled ‘Client Experience - the new differentiator for law firms’. It opened with the following: The marketplace for top 50 law firms in the United Kingdom continues to be challenging. What is it about the legal sector...
ARTICLE 5: Using your summer-clean audit findings – practical planning
The temptation at the end of a review process is to write all the findings up into a massive report - and to be honest, sometimes you need to do that. Providing the evidence to support any recommendations is essential… but you do need to make the recommendations...
ARTICLE 4: Reviewing financial planning and reporting in your marketing audit
We’ve talked about governance and planning already… indeed, getting this right is like the foundations and frame of any secure building. And, to continue this analogy, financial matters are rather like the roof that sits over everything. In this article we look at...
ARTICLE 3: Conducting a simple, practical and relevant marketing competitor review
So… we’ve worked out the frame and foundations (clarity & governance), we’ve looked at the people, and now it’s time to consider what’s going on outside… who are your key competitors, how do they perform against your strategic objectives (ie. how do they demonstrate...
ARTICLE 2: Understanding what everyone thinks
In the last article we looked at the structure of your marketing - think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...