Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

It can be easy to bury your head in the sand and avoid asking clients and customers how happy they are. 

But this misses a huge opportunity.

 

We all know that developing existing relationships is significantly more profitable than bringing in new business, yet structured relationship management can be the last thing we consider in the marketing and business development plan.

At ELE Global we have significant experience in helping organisations to better understand existing clients/customers, to identify key organisations for relationship management and development, to report on accounts, and to generate meaningful feedback that can underpin strategic planning, growth and change.  

Whether you need us to take the whole challenge off your desk and structure a research and survey process, implement new policies, procedures and documentation, or train your teams on best practice, we’ll help you to develop more profitable client relationships. Importantly, we’ll also help you to leverage this to better understand the types of clients and customers that you’re looking for in the future.

The Value of B2B Thought Leadership Survey – our thoughts

In the professional services thought-leadership world there is one name that stands out time and time again, and that’s Grist. So, that’s why I jumped at the chance to attend their online presentation of their Value of B2B thought-leadership survey. This was conducted...

What will 2021 bring for professional services marketing?

There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...