It can be easy to bury your head in the sand and avoid asking clients and customers how happy they are.
But this misses a huge opportunity.
We all know that developing existing relationships is significantly more profitable than bringing in new business, yet structured relationship management can be the last thing we consider in the marketing and business development plan.
At ELE Global we have significant experience in helping organisations to better understand existing clients/customers, to identify key organisations for relationship management and development, to report on accounts, and to generate meaningful feedback that can underpin strategic planning, growth and change.
Whether you need us to take the whole challenge off your desk and structure a research and survey process, implement new policies, procedures and documentation, or train your teams on best practice, we’ll help you to develop more profitable client relationships. Importantly, we’ll also help you to leverage this to better understand the types of clients and customers that you’re looking for in the future.
The power of supporting your marketing with evidence
We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...
The top ten things to jump start your small firm marketing
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running - knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read more...
How to nurture your chatbot – can you disrupt and protect at the same time?
How well is your chatbot performing? Don’t know? Not sure whether you even have one? Worried that you might have one that you don’t know about, or that you don’t want? Worried that you want one and haven’t got one? Worried that when you leave the office at night your...
Is client experience really a new differentiator?
In April 2019 Lexis Nexis published a report entitled ‘Client Experience - the new differentiator for law firms’. It opened with the following: The marketplace for top 50 law firms in the United Kingdom continues to be challenging. What is it about the legal sector...
ARTICLE 2: Understanding what everyone thinks
In the last article we looked at the structure of your marketing - think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...