Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

It can be easy to bury your head in the sand and avoid asking clients and customers how happy they are. 

But this misses a huge opportunity.

 

We all know that developing existing relationships is significantly more profitable than bringing in new business, yet structured relationship management can be the last thing we consider in the marketing and business development plan.

At ELE Global we have significant experience in helping organisations to better understand existing clients/customers, to identify key organisations for relationship management and development, to report on accounts, and to generate meaningful feedback that can underpin strategic planning, growth and change.  

Whether you need us to take the whole challenge off your desk and structure a research and survey process, implement new policies, procedures and documentation, or train your teams on best practice, we’ll help you to develop more profitable client relationships. Importantly, we’ll also help you to leverage this to better understand the types of clients and customers that you’re looking for in the future.

The growing importance of offline networking

Science has proven that children who spend five days without a smartphone or digital screen can read human emotions better than those who stay online. This tells us the importance of face-to-face contact, but we live in a digital age where much of the work of a modern...

Embracing the SRA’s new rules on transparency

As of December 2018 the rules - for all firms, regardless of size - are changing over what charging and service information law firms regulated by the Solicitors Regulation Authority (SRA) must display on their websites. The new rules have been approved by the Legal...

The ROI of Legal Directory Submissions

Legal directory submissions are very much viewed as a “love it or hate it” part of marketing.  It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says they’d like to...