Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

It can be easy to bury your head in the sand and avoid asking clients and customers how happy they are. 

But this misses a huge opportunity.

 

We all know that developing existing relationships is significantly more profitable than bringing in new business, yet structured relationship management can be the last thing we consider in the marketing and business development plan.

At ELE Global we have significant experience in helping organisations to better understand existing clients/customers, to identify key organisations for relationship management and development, to report on accounts, and to generate meaningful feedback that can underpin strategic planning, growth and change.  

Whether you need us to take the whole challenge off your desk and structure a research and survey process, implement new policies, procedures and documentation, or train your teams on best practice, we’ll help you to develop more profitable client relationships. Importantly, we’ll also help you to leverage this to better understand the types of clients and customers that you’re looking for in the future.

The ROI of Legal Directory Submissions

Legal directory submissions are very much viewed as a “love it or hate it” part of marketing.  It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says they’d like to...

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law....

Legal directory submissions advice in 2 minutes flat

If you know ELE Global, it should come as no shock to you that we are obsessive about legal directory submissions. We write them, we talk about them, we advise on them, we’re pretty much thinking about them all year round – and if that’s not enough to drive anyone...