We’re passionate about content and good communication.
In short, we love words and the ways in which they combine with other areas of marketing to make a real difference to your bottom line.
At ELE Global we have market-leading expertise in the development of communication ideas as well as written content.
Whether that means helping you to set out a tone of voice across multiple target audiences, writing 700 pages of website copy, tender and bid writing, thought-leadership PR, award and directory submission entries, or planning out communication activities across a wide range of media, we’re – quite simply – really, really good at content and communication.
Look outside your industry – seeking inspiration for marketing and business development
Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...
SEO: Keeping up to date with Google’s core search algorithm
Keeping up to date with Google’s core search algorithm is a notoriously difficult task - just as you get a hang of the latest trends, you’ll find things have changed once again. Which was why it was so amazing to get David Gilroy (of Conscious Solutions fame - and...
What will 2021 bring for professional services marketing?
There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...
Love them or hate them, legal directory submissions are a yearly reality
Preparing them involves many hours of time, and sometimes money, so we wanted to crunch a few statistics, facts and figures to see if we can explain why these pains are worth enduring. So, why bother? In the legal sector return on investments of time and money can be...
The power of supporting your marketing with evidence
We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...