We’re passionate about content and good communication.
In short, we love words and the ways in which they combine with other areas of marketing to make a real difference to your bottom line.
At ELE Global we have market-leading expertise in the development of communication ideas as well as written content.
Whether that means helping you to set out a tone of voice across multiple target audiences, writing 700 pages of website copy, tender and bid writing, thought-leadership PR, award and directory submission entries, or planning out communication activities across a wide range of media, we’re – quite simply – really, really good at content and communication.
The power of supporting your marketing with evidence
We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...
The top ten things to jump start your small firm marketing
A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running - knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read more...
An ‘at-a-glance’ guide to thought leadership for professional services
A while ago we wrote a series of articles about PR and thought leadership, and started with the paragraph: You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some...
Directory submissions – why bother?
We were recently asked, by some barristers, why they should bother with the directories this year... Frankly, we're asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form) is an annual...
Recommended reading: planning your content
We all know the theory about the rewards a law firm gains through having content on a blog that people want to read. It demonstrates your expertise, makes you look like real people, Google rankings improve and new clients are attracted. Easy. Well, no, not really. In...