We’re passionate about content and good communication.
In short, we love words and the ways in which they combine with other areas of marketing to make a real difference to your bottom line.
At ELE Global we have market-leading expertise in the development of communication ideas as well as written content.
Whether that means helping you to set out a tone of voice across multiple target audiences, writing 700 pages of website copy, tender and bid writing, thought-leadership PR, award and directory submission entries, or planning out communication activities across a wide range of media, we’re – quite simply – really, really good at content and communication.
Planning and reporting – a checklist
Over the course of this series of articles we’ve thrown a lot of words at you. So now we wanted to provide something a little easier to digest. In this final article we’ve included a checklist for creating a PR plan and reporting on it. You can print this off and...
Getting the right people to deliver PR – in-house, consultant, agency, different skills for different tasks
It can be hard to work out what you’re looking for when you decide to venture forth into the murky world of PR. Before you know it you’re spending thousands every month for someone to seemingly throw hot air up into the universe and you’re not entirely sure what...
What about digital PR? How is this different to ‘traditional’ PR?
First we need to remember that PR is about getting people to speak positively about your organisation - for free. We’ve talked about media relations quite a bit. Your objective is achieved by building links with journalists and other press to get them to share your...
What’s thought-leadership, then? How does this fit into PR and how does this differ from content marketing?
You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law....
Understanding PR – what is it?
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” The Chartered Institute of Public Relations defines it as: “Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public...