Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

We’re passionate about content and good communication.

In short, we love words and the ways in which they combine with other areas of marketing to make a real difference to your bottom line.

At ELE Global we have market-leading expertise in the development of communication ideas as well as written content.

Whether that means helping you to set out a tone of voice across multiple target audiences, writing 700 pages of website copy, tender and bid writing, thought-leadership PR, award and directory submission entries, or planning out communication activities across a wide range of media, we’re – quite simply – really, really good at content and communication.  

 

Understanding PR – what is it?

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” The Chartered Institute of Public Relations defines it as: “Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public...

What is the difference between a lead and a prospect?

Question: how many lawyers does it take to make a sale? Answer: none, because lawyers don’t 'make sales', they 'do business development’. So, having got the joke/observation/objection/grumble out of the way, for the purposes of this article let’s deal in plain...

Developing and managing your personal brand

Most people understand that building brand awareness is a bit of a no-brainer for a business. Successful brands communicate simply and directly what a business offers, how it offers it, and why people can feel comfortable in trusting it. Ok, so we’re in agreement. The...

How to get the all-important positive review

What makes a client decide that yours is the firm for them? Research shows that nowadays personal recommendation is by far and away the biggest influencer. BD and marketing departments still have their place, but positive comments from existing clients are,...

The growing importance of offline networking

Science has proven that children who spend five days without a smartphone or digital screen can read human emotions better than those who stay online. This tells us the importance of face-to-face contact, but we live in a digital age where much of the work of a modern...