We understand that change can be scary
Whether you’re struggling to work out what to change or know you have things requiring a rethink.
Having an external perspective can not only help to put order in the chaos but to better support any decisions you make focused on growth.
Across the ELE Global network we have experience in helping organisations through periods of growth and change – whether that’s meant internal restructuring, recruitment of key staff, provision of interim marketing support, identification of new opportunities, international expansion and merger or responding to changes in existing marketplaces.
We bring common sense, expertise and genuine experience in helping organisations to better understand what is working (or not), to set new plans for growth and change, or to respond at an operational level. With ELE Global on your team change and growth don’t have to be scary.
Conduct a marketing and BD audit
This article was first published in the March 2021 edition of PM Forum Magazine. Do you think 2020 presented a ‘reset’ for how commercial decisions are made? With careful analysis, consideration and recommendations, Helen Foord believes that marketers are perfectly...
The Elephant in the Room… looking at money and reporting on your audit
So, we’ve covered the ‘why bother’ and we’ve covered Clarity of Purpose, Stakeholder Analysis and Competitor Analysis. You might feel that this is enough to be going on with for now, but there is one massive area that we think you should include in your Marketing &...
Step-by-step: how our marketing and business development audit works for smaller firms
In the last article we set out a case for why audits aren’t just for larger firms, and we set out the many areas of investigation you could do that relate to Clarity of Purpose. In this article we’re going to look at two biggies… Stakeholder Analysis and Competitor...
Audits aren’t just for big firms
A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...
Look outside your industry – seeking inspiration for marketing and business development
Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...