Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

When you’re running a firm it can be hard to stop and think

Best practice isn’t just for big and global firms. Success lies in understanding, planning and common sense. That’s why we’ve developed a range of fixed-fee services for smaller professional firms.

Marketing and business development audits

If you’re giving some thought to marketing at the moment this is a really great place to start because it sets out what’s working, what isn’t and a logical plan of action. This will be tailored to your objectives. We can look at your entire marketing and business development activity (or inactivity) or one particular area (for example digital marketing or client care). Using a mixture of primary and secondary research methods, we’ll take a really ‘warts and all’ look at what you want to achieve, what you’re doing and the barriers that will stop you achieving your objectives. Whatever we find we’ll write it all up with a R(ed) A(mber) G(reen) report, showing the ‘hot list’ of things you need to do next. The results are presented in plain English and a way that you can ‘pick up and work with’. Find out more…

 

Strategic planning and action plans

We think our audits are a fantastic place to start – a chance to take a step back and see the things that will stop you from achieving objectives. The logical next step is usually to work out an action plan and marketing strategy, setting out what you’re going to do over the coming year (and longer) to achieve each of your organisational objectives. Find out more…

 

Mentoring and coaching

Alongside all of our audits and planning we offer mentoring and coaching for partners or marketing professionals. This is perfect for keeping plans on track as well as skill development. Find out more…

 

For more information about our services for smaller professional services firms you can download our brochure or contact us today.

The Value of B2B Thought Leadership Survey – our thoughts

In the professional services thought-leadership world there is one name that stands out time and time again, and that’s Grist. So, that’s why I jumped at the chance to attend their online presentation of their Value of B2B thought-leadership survey. This was conducted...

Measuring performance with a Digital Marketing Audit

You’d be amazed the number of times we’ve heard people ask “is it really worth it…” in relation to social media.  That’s why our Digital Marketing Audit has become one of the most popular audits that we do. It helps firms to work out what isn’t working so well, how...

What does a Purpose Audit seek to accomplish?

We’ve talked a lot about the Marketing & Business Development audits we do for firms and chambers, as well as how to deliver one yourself. In fact, there’s an article that we’ve written in the March 2021 edition of PM Forum magazine that takes you through it...