We believe purpose and responsibility underpin growth
The Purpose Pathway is our strategic approach to moving professional services organisations away from just CSR and through responsibility towards being truly purposeful.
ELE Global is the first specialist responsible strategic professional services communications agency. We work with professional services organisations, helping them to make a commercial and professional difference, in a socially, environmentally, financially and communicationally responsible way.
One the best ways we can do this is through helping organisations to understand the different steps of The Purpose Pathway. This is a strategic model, unique to ELE Global that starts with CSR, moves through responsibility and ends with purpose. We believe taking a purposeful approach not only underpins the very best growth and success but will help to create a systemic change through the advice given to clients. This work spans all areas of strategic communications including business development, client relationships, pricing, internal communications, recruitment/retention and more.
B Corps principles in the post-Covid world
For a number of years the world has been seeing a growing awareness and interest among the public in supporting ethical and socially responsible business activity. It is almost a decade since the Occupy movement first emerged in New York City, rapidly going on to...
Breaking down barriers in the purpose pathway
Published in the inaugural edition of Modern Lawyer - November 2020. To subscribe, click here. The recent Covid-19 pandemic has unified firms across the globe. Whether large or small, multi-disciplinary or niche, law firms might have experienced things differently but...
Why we’re working to become a B Corp
With brands such as Ben & Jerry’s, Patagonia and Bulb amongst its members, viewed from the position of an SME, the B Corp community can seem like an exclusive club for big business. Certified B Corporations are businesses that meet the highest standards of verified...
In 2020, is corporate social responsibility enough? Helen Foord talks us through the “purpose pathway” – Training Journal
For business globally the COVID-19 pandemic has changed everything and disruption has been felt by all. This crisis has accentuated social inequality at every level, created economic fears, and changed how we live, whom we support, from whom we purchase, and the kinds...
Helen Foord talks Greenwashing, Social Washing and other Laundry Matters
The recent COVID-19 pandemic has unified the world of business across the globe, and with it the world of the law, in a way that no one could have foreseen. Profound change has been experienced, some of which has been embraced willingly and some of which has just...