We believe purpose and responsibility underpin growth
The Purpose Pathway is our strategic approach to moving professional services organisations away from just CSR and through responsibility towards being truly purposeful.
ELE Global is the first specialist responsible strategic professional services communications agency. We work with professional services organisations, helping them to make a commercial and professional difference, in a socially, environmentally, financially and communicationally responsible way.
One the best ways we can do this is through helping organisations to understand the different steps of The Purpose Pathway. This is a strategic model, unique to ELE Global that starts with CSR, moves through responsibility and ends with purpose. We believe taking a purposeful approach not only underpins the very best growth and success but will help to create a systemic change through the advice given to clients. This work spans all areas of strategic communications including business development, client relationships, pricing, internal communications, recruitment/retention and more.
Look outside your industry – seeking inspiration for marketing and business development
Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...
How to do annual reporting with purpose
In the corporate world annual reporting has been a staple of the New Year, an opportunity to share highlights and news of financial performance. But in the legal sector, it’s something reserved for a handful of the very largest, global firms, with a handful of others...
What will 2021 bring for professional services marketing?
There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...
B Corps principles in the post-Covid world
For a number of years the world has been seeing a growing awareness and interest among the public in supporting ethical and socially responsible business activity. It is almost a decade since the Occupy movement first emerged in New York City, rapidly going on to...
Breaking down barriers in the purpose pathway
Published in the inaugural edition of Modern Lawyer - November 2020. To subscribe, click here. The recent Covid-19 pandemic has unified firms across the globe. Whether large or small, multi-disciplinary or niche, law firms might have experienced things differently but...