Edinburgh: 0131 356 0911 - London: 020 8064 0917 contact@eleglobal.me

We believe purpose and responsibility underpin growth 

The Purpose Pathway is our strategic approach to moving professional services organisations away from just CSR and through responsibility towards being truly purposeful.

ELE Global is the first specialist responsible strategic professional services communications agency. We work with professional services organisations, helping them to make a commercial and professional difference, in a socially, environmentally, financially and communicationally responsible way.

One the best ways we can do this is through helping organisations to understand the different steps of The Purpose Pathway. This is a strategic model, unique to ELE Global that starts with CSR, moves through responsibility and ends with purpose. We believe taking a purposeful approach not only underpins the very best growth and success but will help to create a systemic change through the advice given to clients. This work spans all areas of strategic communications including business development, client relationships, pricing, internal communications, recruitment/retention and more.

Look outside your industry – seeking inspiration for marketing and business development

Many, many years ago I remember hearing the legend that is Bob Mytton of Mytton Williams talk about law firm colour and logo trends. He showed a chart that demonstrated that one year everyone was blue, the next they were lime green, then orange and so on. It would...