We believe purpose and responsibility underpin growth
The Purpose Pathway is our strategic approach to moving professional services organisations away from just CSR and through responsibility towards being truly purposeful.
ELE Global is the first specialist responsible strategic professional services communications agency. We work with professional services organisations, helping them to make a commercial and professional difference, in a socially, environmentally, financially and communicationally responsible way.
One the best ways we can do this is through helping organisations to understand the different steps of The Purpose Pathway. This is a strategic model, unique to ELE Global that starts with CSR, moves through responsibility and ends with purpose. We believe taking a purposeful approach not only underpins the very best growth and success but will help to create a systemic change through the advice given to clients. This work spans all areas of strategic communications including business development, client relationships, pricing, internal communications, recruitment/retention and more.
In 2020, is corporate social responsibility enough? Helen Foord talks us through the “purpose pathway” – Training Journal
For business globally the COVID-19 pandemic has changed everything and disruption has been felt by all. This crisis has accentuated social inequality at every level, created economic fears, and changed how we live, whom we support, from whom we purchase, and the kinds...
Helen Foord talks Greenwashing, Social Washing and other Laundry Matters
The recent COVID-19 pandemic has unified the world of business across the globe, and with it the world of the law, in a way that no one could have foreseen. Profound change has been experienced, some of which has been embraced willingly and some of which has just...
How to successfully run a virtual business post-pandemic
Published on Business Women Scotland. 10th September 2020. https://bwsltd.co.uk/how-to-successfully-run-a-virtual-business-post-pandemic/ The recent pandemic has forced businesses across the globe to re-evaluate every aspect of their business models. Lockdown...
What to focus on now, what to focus on next
For firms to understand how CSR and Responsibility can benefit them and society is relatively straightforward. Similarly, reporting on what you’re doing as well as some of its impact can be straightforward. Whilst it might take cultural change as well as expense to...
Purpose in action, Purpose in detail
In part two of this series of articles I looked in detail at the concepts of Corporate Social Responsibility (CSR), Responsibility and Purpose. I identified the clear need for business in general, but in this instance specifically law firms, to have at least the...