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The old theory that you need to know where you’re going, before you can work out what you want to do, sits at the heart of strategy and planning

But with different people within your organisation, each having their own idea of what this means, it can be hard to herd the cats into one agreed plan. That’s where we come in.

At ELE Global we have decades of experience in bringing thoughts and ideas together, and grounding them in fact, research and measurement of success.

In fact, it’s one of the jobs we like best. You tell us what a successful future looks like and we’ll work out how you’re going to get there, in step-by-step simplicity and action. This can be across the whole organisation or responding to new markets, territories and opportunities.

Whether we’re leading the whole practice within your organisations – delivering recommendations to your Board – or running an away-day designed to stimulate discussion and underpin your own planning, you can trust us to help at every stage.

Measuring performance with a Digital Marketing Audit

You’d be amazed the number of times we’ve heard people ask “is it really worth it…” in relation to social media.  That’s why our Digital Marketing Audit has become one of the most popular audits that we do. It helps firms to work out what isn’t working so well, how...

What does a Purpose Audit seek to accomplish?

We’ve talked a lot about the Marketing & Business Development audits we do for firms and chambers, as well as how to deliver one yourself. In fact, there’s an article that we’ve written in the March 2021 edition of PM Forum magazine that takes you through it...

Conduct a marketing and BD audit

This article was first published in the March 2021 edition of PM Forum Magazine.  Do you think 2020 presented a ‘reset’ for how commercial decisions are made? With careful analysis, consideration and recommendations, Helen Foord believes that marketers are perfectly...