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The old theory that you need to know where you’re going, before you can work out what you want to do, sits at the heart of strategy and planning

But with different people within your organisation, each having their own idea of what this means, it can be hard to herd the cats into one agreed plan. That’s where we come in.

At ELE Global we have decades of experience in bringing thoughts and ideas together, and grounding them in fact, research and measurement of success.

In fact, it’s one of the jobs we like best. You tell us what a successful future looks like and we’ll work out how you’re going to get there, in step-by-step simplicity and action. This can be across the whole organisation or responding to new markets, territories and opportunities.

Whether we’re leading the whole practice within your organisations – delivering recommendations to your Board – or running an away-day designed to stimulate discussion and underpin your own planning, you can trust us to help at every stage.

ARTICLE 2: Understanding what everyone thinks

In the last article we looked at the structure of your marketing - think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...

Planning and reporting – a checklist

Over the course of this series of articles we’ve thrown a lot of words at you. So now we wanted to provide something a little easier to digest. In this final article we’ve included a checklist for creating a PR plan and reporting on it. You can print this off and...