We’re big fans of Piktochart and use it regularly to make both our own, and client infographics. And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce a guide to generating leads from infographics.
We thought you’d like it if we summarised some of the best bits for you, along with some of our own comments and ideas.
First, the ‘why bother’ (download the full report to be able to find the sources):
Next, they’ve set out the things that they think make a good infographic… namely lots of data that you want to put into a clearer, more digestible format. They also point out that it can be a great way of presenting data for different audiences, as well as communicating a story.
Something we often overlook is the importance of thinking about the ‘destination’ and objectives. We want people to go to our website… and, potentially, move forward as an enquiry or even instruction. That’s why it’s so important that you host the infographic on your website/blog and that you consider setting it up right.
When adding infographics to your site, make sure the infographic doesn’t just live as its own web file somewhere. Instead, host the infographic on a page and include the following information:
- Page Title
- Meta Description
- Title Tags
- Header Tags
- Corresponding article describing and accompanying your infographic
- Relevant keywords
But how do you actually get people to engage with it and ‘do’ something? Don’t worry, they were just coming onto that.
- First, so they say, make sure your infographic aligns with a lead generation offering based on a topic. In plain English that means ‘make sure that the infographic is about – directly – something you want to ‘sell’.
- Next, you need to consider the story… that means generating one piece of content that leads on to the next and the next, gradually building interest.
- Then you need to get the message out there. That means sharing your infographic and accompanying content on social media and encouraging others to share it too. You might to read our recent article on amplifying your social media message for some tips on this. And don’t forget the social sharing buttons on your website… or even an ‘embed’ code, at the end.
- Next, consider how it might get shared – and that means breaking it down for Twitter and other social media platforms, into small sections of image. Of course, you link to the full thing but it allows you to generate lots of social media content and get real value from this one piece of collateral.
- The next tip they had was, once again covered in our amplifying your social media message article. It’s all about sending it out to influencers and publications, and asking them to share and publish it. The downloadable guide from Hubspot/Piktochart had some good tips for ways to pitch an infographic to another site.
- Another great idea they came up with was to co-brand the infographic. By working with another company you double the opportunity for sharing the message, as well as (potentially) piggybacking on a more established brand.
- Finally, they made some suggestions for ways you can repurpose infographic content, in different formats (like ebooks, webinars, live events, and slideshares) once interest in the original infographic has started to drop.
- Oh… one more thing… there was a great section in this guide for anyone interested in using paid advertising on social media, to boost infographic engagement.
One of the best bits about this downloadable guide is that it links to lots more content and ideas. We particularly loved the guide to co-marketing, a list of some of the best infographics they’ve seen and a blog about creating interactive infographics.
Finally if you’d like some help with this or any other related marketing things, please get in touch with us via firstname.lastname@example.org