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Latest blogs

Is client experience really a new differentiator?

In April 2019 Lexis Nexis published a report entitled ‘Client Experience - the new differentiator for law firms’. It opened with the following: The marketplace for top 50 law firms in the United Kingdom continues to be challenging.  What is it about the legal sector...

ARTICLE 5: Using your summer-clean audit findings – practical planning

The temptation at the end of a review process is to write all the findings up into a massive report - and to be honest, sometimes you need to do that. Providing the evidence to support any recommendations is essential… but you do need to make the recommendations...

ARTICLE 4: Reviewing financial planning and reporting in your marketing audit

We’ve talked about governance and planning already… indeed, getting this right is like the foundations and frame of any secure building. And, to continue this analogy, financial matters are rather like the roof that sits over everything.  In this article we look at...

ARTICLE 3: Conducting a simple, practical and relevant marketing competitor review

So… we’ve worked out the frame and foundations (clarity & governance), we’ve looked at the people, and now it’s time to consider what’s going on outside… who are your key competitors, how do they perform against your strategic objectives (ie. how do they demonstrate...

ARTICLE 2: Understanding what everyone thinks

In the last article we looked at the structure of your marketing - think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...

Latest news about ELE Global

Women in Marketing Launches the Global WiM Awards 2019

Women in Marketing (WIM) CIC are pleased to announce the 9th annual global Women in Marketing Awards – recognising and celebrating the achievements of women in the marketing, advertising and communications fields around the globe. For the third year the Awards will be...

2019 Global Women in Marketing Awards

Our CEO, Helen Hammond, has been appointed as one of the judges for the Global Women in Marketing Awards. She explains more... "Part of being a judge for these awards is looking out for people changing the world of marketing - those willing to look at things in a new...

ESELA – Reflections on a revolution – ELE Global at the 2019 Conference

This review is reposted from ESELA On 12 April, over 200 delegates gathered in London for the Esela Annual Conference 2019. The conference convened lawyers, investors, entrepreneurs and academics for an in-depth look at the role of law and lawyers in the impact...

Business leaders, what will be your legacy?

Society’s most urgent global problems cannot be solved by government and non-profits alone. The role of business is crucial. B Corps are a new kind of business building an inclusive and sustainable economy that works for all. By balancing profit and purpose, B Corps...

Launching ELE Global – what’s it all about?

Launched in March 2019 ELE Global is a new marketing agency that puts responsibility at the heart of its work. Chief Executive Officer and Founder, Helen Hammond, explains more: “I ran Elephant Creative for more than ten years, delivering practical marketing across a...