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Latest blogs

The power of supporting your marketing with evidence

We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...

The legal sector is changing how it views responsibility in business

There are three big areas of disconnect, when it comes to talking to clients (and particularly those in the legal sector) about responsibility and how it fits into strategic planning and marketing.  First, when you say “responsibility” most people think solely about...

The top ten things to jump start your small firm marketing

A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running - knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read more...

An ‘at-a-glance’ guide to thought leadership for professional services

A while ago we wrote a series of articles about PR and thought leadership, and started with the paragraph: You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some...

Directory submissions – why bother?

We were recently asked, by some barristers, why they should bother with the directories this year... Frankly, we're asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form) is an annual...

Latest news about ELE Global

Women in Marketing Launches the Global WiM Awards 2019

Women in Marketing (WIM) CIC are pleased to announce the 9th annual global Women in Marketing Awards – recognising and celebrating the achievements of women in the marketing, advertising and communications fields around the globe. For the third year the Awards will be...

2019 Global Women in Marketing Awards

Our CEO, Helen Hammond, has been appointed as one of the judges for the Global Women in Marketing Awards. She explains more... "Part of being a judge for these awards is looking out for people changing the world of marketing - those willing to look at things in a new...

ESELA – Reflections on a revolution – ELE Global at the 2019 Conference

This review is reposted from ESELA On 12 April, over 200 delegates gathered in London for the Esela Annual Conference 2019. The conference convened lawyers, investors, entrepreneurs and academics for an in-depth look at the role of law and lawyers in the impact...

Business leaders, what will be your legacy?

Society’s most urgent global problems cannot be solved by government and non-profits alone. The role of business is crucial. B Corps are a new kind of business building an inclusive and sustainable economy that works for all. By balancing profit and purpose, B Corps...

Launching ELE Global – what’s it all about?

Launched in March 2019 ELE Global is a new marketing agency that puts responsibility at the heart of its work. Chief Executive Officer and Founder, Helen Hammond, explains more: “I ran Elephant Creative for more than ten years, delivering practical marketing across a...