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Latest blogs

Business leaders, what will be your legacy?

Society’s most urgent global problems cannot be solved by government and non-profits alone. The role of business is crucial. B Corps are a new kind of business building an inclusive and sustainable economy that works for all. By balancing profit and purpose, B Corps...

Client care: microsurveys v. the annual review questionnaire

If you struggle to know what works when you’re converting leads into prospects and then clients, you are not alone. If you are unsure whether you are keeping existing clients happy and providing them with the services they need, again you are not alone. Marketing...

What is the difference between a lead and a prospect?

Question: how many lawyers does it take to make a sale? Answer: none, because lawyers don’t 'make sales', they 'do business development’. So, having got the joke/observation/objection/grumble out of the way, for the purposes of this article let’s deal in plain...

Should you outsource your Chambers marketing?

I think we can all agree that a modern barristers’ chambers (ok… let’s park whether or not that is an oxymoron) should provide a top class service to its clients, founded on high legal competency, creative thinking and a forensic approach to detail. You’re in the...

Getting the most out of non-executive directors

Time after time over recent years businesses, even in some cases big businesses, have found themselves dealing with problems that could have been avoided if only they had made better use of expertise available at their own boardroom tables. In a world in which it is...

Latest news about ELE Global

Business leaders, what will be your legacy?

Society’s most urgent global problems cannot be solved by government and non-profits alone. The role of business is crucial. B Corps are a new kind of business building an inclusive and sustainable economy that works for all. By balancing profit and purpose, B Corps...

Launching ELE Global – what’s it all about?

Launched in March 2019 ELE Global is a new marketing agency that puts responsibility at the heart of its work. Chief Executive Officer and Founder, Helen Hammond, explains more: “I ran Elephant Creative for more than ten years, delivering practical marketing across a...

Bring on the B Corp! Do Nation

As part of our series on B Corps, we've tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we'll be talking to a B Corp about their journeys and what it means to...

Lawyer’d Profile: Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer'd. Lawyer'd has been publishing articles for a while now online with quite the following, and they've got a great Instagram account. In their own words "We exist to bring you a compilation...