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Audits aren’t just for big firms

A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...

SEO: Keeping up to date with Google’s core search algorithm

Keeping up to date with Google’s core search algorithm is a notoriously difficult task - just as you get a hang of the latest trends, you’ll find things have changed once again. Which was why it was so amazing to get David Gilroy (of Conscious Solutions fame - and...

How to do annual reporting with purpose

In the corporate world annual reporting has been a staple of the New Year, an opportunity to share highlights and news of financial performance. But in the legal sector, it’s something reserved for a handful of the very largest, global firms, with a handful of others...

What will 2021 bring for professional services marketing?

There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...

B Corps principles in the post-Covid world

For a number of years the world has been seeing a growing awareness and interest among the public in supporting ethical and socially responsible business activity. It is almost a decade since the Occupy movement first emerged in New York City, rapidly going on to...

Breaking down barriers in the purpose pathway

Published in the inaugural edition of Modern Lawyer - November 2020. To subscribe, click here. The recent Covid-19 pandemic has unified firms across the globe. Whether large or small, multi-disciplinary or niche, law firms might have experienced things differently but...

Why we’re working to become a B Corp

With brands such as Ben & Jerry’s, Patagonia and Bulb amongst its members, viewed from the position of an SME, the B Corp community can seem like an exclusive club for big business. Certified B Corporations are businesses that meet the highest standards of verified...

How to successfully run a virtual business post-pandemic

Published on Business Women Scotland. 10th September 2020. https://bwsltd.co.uk/how-to-successfully-run-a-virtual-business-post-pandemic/   The recent pandemic has forced businesses across the globe to re-evaluate every aspect of their business models. Lockdown...

What to focus on now, what to focus on next

For firms to understand how CSR and Responsibility can benefit them and society is relatively straightforward. Similarly, reporting on what you’re doing as well as some of its impact can be straightforward. Whilst it might take cultural change as well as expense to...

Purpose in action, Purpose in detail

In part two of this series of articles I looked in detail at the concepts of Corporate Social Responsibility (CSR), Responsibility and Purpose. I identified the clear need for business in general, but in this instance specifically law firms, to have at least the...

Introducing The Purpose Pathway

Let’s call a spade a spade. Lawyers don’t have the best reputation for being ‘nice people’. There are endless jokes about sharks, arguments and hatchets that pop up with even the simplest Google search. Yet, as consumers question, increasingly, the role that business...