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Business leaders, what will be your legacy?

Society’s most urgent global problems cannot be solved by government and non-profits alone. The role of business is crucial. B Corps are a new kind of business building an inclusive and sustainable economy that works for all. By balancing profit and purpose, B Corps...

Client care: microsurveys v. the annual review questionnaire

If you struggle to know what works when you’re converting leads into prospects and then clients, you are not alone. If you are unsure whether you are keeping existing clients happy and providing them with the services they need, again you are not alone. Marketing...

What is the difference between a lead and a prospect?

Question: how many lawyers does it take to make a sale? Answer: none, because lawyers don’t 'make sales', they 'do business development’. So, having got the joke/observation/objection/grumble out of the way, for the purposes of this article let’s deal in plain...

Should you outsource your Chambers marketing?

I think we can all agree that a modern barristers’ chambers (ok… let’s park whether or not that is an oxymoron) should provide a top class service to its clients, founded on high legal competency, creative thinking and a forensic approach to detail. You’re in the...

Getting the most out of non-executive directors

Time after time over recent years businesses, even in some cases big businesses, have found themselves dealing with problems that could have been avoided if only they had made better use of expertise available at their own boardroom tables. In a world in which it is...

Non-Executive Directors: every firm should have one

Until comparatively recently the very idea of a large law firm going bankrupt might have seemed almost preposterous.  But things have changed. Standards of corporate governance have increased and continue to do so as a necessary consequence of the October 2011...

Developing and managing your personal brand

Most people understand that building brand awareness is a bit of a no-brainer for a business. Successful brands communicate simply and directly what a business offers, how it offers it, and why people can feel comfortable in trusting it. Ok, so we’re in agreement. The...

How to get the all-important positive review

What makes a client decide that yours is the firm for them? Research shows that nowadays personal recommendation is by far and away the biggest influencer. BD and marketing departments still have their place, but positive comments from existing clients are,...

The growing importance of offline networking

Science has proven that children who spend five days without a smartphone or digital screen can read human emotions better than those who stay online. This tells us the importance of face-to-face contact, but we live in a digital age where much of the work of a modern...

Embracing the SRA’s new rules on transparency

As of December 2018 the rules - for all firms, regardless of size - are changing over what charging and service information law firms regulated by the Solicitors Regulation Authority (SRA) must display on their websites. The new rules have been approved by the Legal...

The secret science of successful landing pages

A lot of people with very big brains have spent years doing research that tells us when marketing materials direct visitors to the homepage of a law firm’s website instead of to a dedicated landing page, the chances of a speculative visit being converted into a...

The law firm of the future

ELE Global's Chief Elephant Officer, Helen Hammond, shares her thoughts on 'the law firm of the future'. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on the future of legal practice in this country....

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right away! Would you connect and interact with you? - The first...

Lawyers: you are ‘consultative and insight sales experts’

Wait… what? Is that even English?  Let’s bring it back to language we can all follow, shall we? Selling, it would appear, isn’t a pastime lawyers are terribly fond of.  Well, we knew that. The stats speak for themselves.  It was reported that an average of only 5% of...