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ELE Global has joined the Better Business Act

Recently, ELE Global joined a very important coalition of like-minded businesses: the Better Business Act is about transforming the way we do business so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact....

ELE Global Certifies as a B Corporation

Tuesday 30th March 2021, Edinburgh UK:  ELE Global, the first responsibility-focused strategic communications agency for the legal sector, has announced today its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business...

Is anyone not talking about Legal Tech and innovation at the moment?

And if everyone is talking about it why are so many firms still slow off the mark?  A new report from Whitecap Consulting, however, challenges how we view the use of Legal Tech - with impressive levels of activity and capability across legal service providers, tech...

The Value of B2B Thought Leadership Survey – our thoughts

In the professional services thought-leadership world there is one name that stands out time and time again, and that’s Grist. So, that’s why I jumped at the chance to attend their online presentation of their Value of B2B thought-leadership survey. This was conducted...

Measuring performance with a Digital Marketing Audit

You’d be amazed the number of times we’ve heard people ask “is it really worth it…” in relation to social media.  That’s why our Digital Marketing Audit has become one of the most popular audits that we do. It helps firms to work out what isn’t working so well, how...

What does a Purpose Audit seek to accomplish?

We’ve talked a lot about the Marketing & Business Development audits we do for firms and chambers, as well as how to deliver one yourself. In fact, there’s an article that we’ve written in the March 2021 edition of PM Forum magazine that takes you through it...

Conduct a marketing and BD audit

This article was first published in the March 2021 edition of PM Forum Magazine.  Do you think 2020 presented a ‘reset’ for how commercial decisions are made? With careful analysis, consideration and recommendations, Helen Foord believes that marketers are perfectly...

Audits aren’t just for big firms

A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...

SEO: Keeping up to date with Google’s core search algorithm

Keeping up to date with Google’s core search algorithm is a notoriously difficult task - just as you get a hang of the latest trends, you’ll find things have changed once again. Which was why it was so amazing to get David Gilroy (of Conscious Solutions fame - and...

How to do annual reporting with purpose

In the corporate world annual reporting has been a staple of the New Year, an opportunity to share highlights and news of financial performance. But in the legal sector, it’s something reserved for a handful of the very largest, global firms, with a handful of others...

What will 2021 bring for professional services marketing?

There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...