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How to successfully run a virtual business post-pandemic

Published on Business Women Scotland. 10th September 2020. https://bwsltd.co.uk/how-to-successfully-run-a-virtual-business-post-pandemic/   The recent pandemic has forced businesses across the globe to re-evaluate every aspect of their business models. Lockdown...

What to focus on now, what to focus on next

For firms to understand how CSR and Responsibility can benefit them and society is relatively straightforward. Similarly, reporting on what you’re doing as well as some of its impact can be straightforward. Whilst it might take cultural change as well as expense to...

Purpose in action, Purpose in detail

In part two of this series of articles I looked in detail at the concepts of Corporate Social Responsibility (CSR), Responsibility and Purpose. I identified the clear need for business in general, but in this instance specifically law firms, to have at least the...

Introducing The Purpose Pathway

Let’s call a spade a spade. Lawyers don’t have the best reputation for being ‘nice people’. There are endless jokes about sharks, arguments and hatchets that pop up with even the simplest Google search. Yet, as consumers question, increasingly, the role that business...

Greenwashing, social washing, and other laundry matters

The recent COVID-19 pandemic has unified the world of business across the globe, and with it the world of the law, in a way that no one could have foreseen. Profound change has been experienced, some of which has been embraced willingly and some of which has just...

The Role of the Law Firm in a post-COVID changing world

COVID-19 has changed the world. The pandemic and the associated lockdowns have not merely curtailed the normal life we knew. In some cases they have swept it away entirely. There have been practical issues such as getting used to video conferencing platforms, figuring...

Trustworthiness in business – can you trust it?

Trust. A little word for a huge concept. A commodity that, in life as well as in business, is one of the hardest to earn but the easiest to lose. It can be argued to be the foundation of every successful business, because whether you are providing world class legal...

The power of supporting your marketing with evidence

We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...

The top ten things to jump start your small firm marketing

A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running - knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read more...

Directory submissions – why bother?

We were recently asked, by some barristers, why they should bother with the directories this year... Frankly, we're asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form) is an annual...

Three steps to small firm marketing success

It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you're fighting daily fires and looking after one too many clients, the thought of doing marketing or business development can...

Recommended reading: planning your content

We all know the theory about the rewards a law firm gains through having content on a blog that people want to read. It demonstrates your expertise, makes you look like real people, Google rankings improve and new clients are attracted. Easy. Well, no, not really. In...