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The power of supporting your marketing with evidence

We're going to let you into a secret. What's the thing lawyers are worst at when it comes to marketing? Backing it up with evidence. Yup... it's the irony of the situation. In a profession that is so often evidence-based, you don't have to look terribly far to find a...

The top ten things to jump start your small firm marketing

A couple of weeks ago we wrote about the three steps to getting your small firm marketing up and running - knowing what you want/where you are/what the barriers to success are, having a practical action plan and finding some mentoring or support. You can read more...

Directory submissions – why bother?

We were recently asked, by some barristers, why they should bother with the directories this year... Frankly, we're asked this every year. There’s no denying that filling in the Chambers & Partners (and now subtly different Legal 500 submissions form) is an annual...

Three steps to small firm marketing success

It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you're fighting daily fires and looking after one too many clients, the thought of doing marketing or business development can...

Recommended reading: planning your content

We all know the theory about the rewards a law firm gains through having content on a blog that people want to read. It demonstrates your expertise, makes you look like real people, Google rankings improve and new clients are attracted. Easy. Well, no, not really. In...

Is client experience really a new differentiator?

In April 2019 Lexis Nexis published a report entitled ‘Client Experience - the new differentiator for law firms’. It opened with the following: The marketplace for top 50 law firms in the United Kingdom continues to be challenging.  What is it about the legal sector...

ARTICLE 2: Understanding what everyone thinks

In the last article we looked at the structure of your marketing - think of it like the frame and foundations of your house. It’s the area that firms and chambers most often fall down on. To be honest there is a culture of looking after clients (admittedly with...