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Measuring performance with a Digital Marketing Audit

Measuring performance with a Digital Marketing Audit

You’d be amazed the number of times we’ve heard people ask “is it really worth it…” in relation to social media.  That’s why our Digital Marketing Audit has become one of the most popular audits that we do. It helps firms to work out what isn’t working so well, how...

What does a Purpose Audit seek to accomplish?

What does a Purpose Audit seek to accomplish?

We’ve talked a lot about the Marketing & Business Development audits we do for firms and chambers, as well as how to deliver one yourself. In fact, there’s an article that we’ve written in the March 2021 edition of PM Forum magazine that takes you through it...

Conduct a marketing and BD audit

Conduct a marketing and BD audit

This article was first published in the March 2021 edition of PM Forum Magazine.  Do you think 2020 presented a ‘reset’ for how commercial decisions are made? With careful analysis, consideration and recommendations, Helen Foord believes that marketers are perfectly...

The Elephant in the Room… looking at money and reporting on your audit

The Elephant in the Room… looking at money and reporting on your audit

So, we’ve covered the ‘why bother’ and we’ve covered Clarity of Purpose, Stakeholder Analysis and Competitor Analysis. You might feel that this is enough to be going on with for now, but there is one massive area that we think you should include in your Marketing...

Audits aren’t just for big firms

Audits aren’t just for big firms

A year ago we wrote: It can be easy to think that marketing strategies and reports are the domain of large, glossy firms with marketing teams. The thing is, when you’re fighting daily fires and looking after one too many clients, the thought of doing marketing or...

SEO: Keeping up to date with Google’s core search algorithm

SEO: Keeping up to date with Google’s core search algorithm

Keeping up to date with Google’s core search algorithm is a notoriously difficult task - just as you get a hang of the latest trends, you’ll find things have changed once again. Which was why it was so amazing to get David Gilroy (of Conscious Solutions fame - and...

How to do annual reporting with purpose

How to do annual reporting with purpose

In the corporate world annual reporting has been a staple of the New Year, an opportunity to share highlights and news of financial performance. But in the legal sector, it’s something reserved for a handful of the very largest, global firms, with a handful of others...

What will 2021 bring for professional services marketing?

What will 2021 bring for professional services marketing?

There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...

B Corps principles in the post-Covid world

B Corps principles in the post-Covid world

For a number of years the world has been seeing a growing awareness and interest among the public in supporting ethical and socially responsible business activity. It is almost a decade since the Occupy movement first emerged in New York City, rapidly going on to...

Breaking down barriers in the purpose pathway

Breaking down barriers in the purpose pathway

Published in the inaugural edition of Modern Lawyer - November 2020. To subscribe, click here. The recent Covid-19 pandemic has unified firms across the globe. Whether large or small, multi-disciplinary or niche, law firms might have experienced things differently but...

Why we’re working to become a B Corp

Why we’re working to become a B Corp

With brands such as Ben & Jerry’s, Patagonia and Bulb amongst its members, viewed from the position of an SME, the B Corp community can seem like an exclusive club for big business. Certified B Corporations are businesses that meet the highest standards of...