What will 2021 bring for professional services marketing?
There is a theme going around at the moment, where people wave goodbye to 2020 as if that will miraculously stop the disruption, hurt and challenge of the past year. In many ways people seem to be hoping for a true Christmas miracle, more than ever before. The...
Stress Awareness Week: The little things that help
First published in Training Journal and DE24 News for National Stress Awareness Day 2020. Those of us that choose to run our own businesses know - in an abstract sense - that we’ll have to deal with stress. But today, on National Stress Awareness Day, I’ve been...
National Stress Awareness Day 2020: How to Stop Stress Getting in the Way of Business Growth
First published for National Stress Awareness Day 2020 in SME News. They say that moving house, death and relationship change are the three most stressful experiences you can have. But whomever they are, they haven’t factored in a pandemic and running your own...
Why we’re working to become a B Corp
With brands such as Ben & Jerry’s, Patagonia and Bulb amongst its members, viewed from the position of an SME, the B Corp community can seem like an exclusive club for big business. Certified B Corporations are businesses that meet the highest standards of verified...
In 2020, is corporate social responsibility enough? Helen Foord talks us through the “purpose pathway” – Training Journal
For business globally the COVID-19 pandemic has changed everything and disruption has been felt by all. This crisis has accentuated social inequality at every level, created economic fears, and changed how we live, whom we support, from whom we purchase, and the kinds...
Supporting the 2020 Just Festival as part of the Edinburgh Fringe
As a direct result of the C-19 pandemic, almost all of the events planned as part of the Edinburgh Fringe Festival were cancelled as it was not possible to deliver many of them, whilst maintaining safe social distancing guidelines. The Just Festival, Edinburgh’s...
Helen Foord talks Greenwashing, Social Washing and other Laundry Matters
The recent COVID-19 pandemic has unified the world of business across the globe, and with it the world of the law, in a way that no one could have foreseen. Profound change has been experienced, some of which has been embraced willingly and some of which has just...
How to successfully run a virtual business post-pandemic
Published on Business Women Scotland. 10th September 2020. https://bwsltd.co.uk/how-to-successfully-run-a-virtual-business-post-pandemic/ The recent pandemic has forced businesses across the globe to re-evaluate every aspect of their business models. Lockdown...
ELE Global supports Just Festival – scotconnected.co.uk
Just Festival – Edinburgh’s social justice and human rights festival – set to deliver a carefully curated hybrid of online and live events to celebrate 20th Anniversary Just Festival, Edinburgh’s social justice and human rights festival have confirmed that, despite...
ELE Global supports Just Festival – Scottish Field
Festivals and venues adapt to new-look Fringe WITH the Edinburgh Festival Fringe moving online this year, many of the city’s venues and festivals are adapting to a very different kind of August. The Edinburgh International Culture Summit, which would normally take...
ELE Global supports Just Festival – Edinburgh’s social justice and human rights festival
Just Festival - Edinburgh’s social justice and human rights festival - set to deliver a carefully curated hybrid of online and live events to celebrate 20th Anniversary Free to attend programme will run online and at St. John’s Church, Princess Street from 16th –...
Helen Foord – The positive financial implications of operating a virtual enterprise
Helen Foord, featured in the Scottish Financial Times explaining the financial implications of running a virtual team. COVID-19 has brought the world to a halt, ensuring that without warning, all but the most essential businesses have had to shutter physical locations...